With the wide abundance of social media and media sharing platforms, people might ask “Why use Anim8 when I can just use X, Y, or Z platforms?” That is a valid question! The question that I ask myself more is “X, Y, and Z are good platforms, but they can be so much better for animators.”
Why animators are struggling
Years ago animators online were actually doing pretty well. New and upcoming animators were being discovered every day, animators were making a decent living off of Youtube, and they were happy to put in hard work to get a decent return.
But over the years there has been a trend where social media would make changes that made it harder for animators to make a living off animations. Youtube being the biggest example where they changed their algorithm to cater towards the length and frequency of content and not the quality of content. Thousands of well known animators were forced into making decisions to either change their quality of content to meet these demands, switch to crowdfunding, or even just quitting animation altogether to find a different source of income.
How can independent animators make money?
Why not just go on Patreon? Also a great question! Patreon has worked for many content creator with existing followers, but Patreon itself has a few limitations. There is no way to find and discover new and interesting people to support. It is a completely separate platform which requires users to create new accounts, go on a completely new site, and set up new payments to try advertising on even more platforms. All a really big hassle for potential supporters.
In Anim8 what if you had all the features of becoming a patron to the animator you love already built into their videos/profile while getting extra benefits on the site yourself? All super convenient and easy for fans to become supporters! No more need to link them to another site that they will probably never click in the first place.
Today’s social media does not cater towards animators
We think the biggest problem with social media platforms is that they are highly generalized, making it difficult to find talented upcoming animators and animations that might be thrown in with the infinite sea of cat pictures and memes. They don’t cater towards animators. Although we appreciate these things, we wanted to keep Anim8 focused and dedicated to animations only so that the only thing you can expect when you sign in to Anim8 is just a sea of creative animations by thousands of dedicated animators where you can spend hours scrolling through new and interesting animations. Now wouldn’t that be an awesome sight?
Another interesting problem we’ve seen in today’s social media is that there is actually no well refined platform that has a system where animation companies can hire independent animators. When we asked a group of well established animators online that have worked in the industry, most of the time they were contacted through Twitter. Can you imagine animation companies resorting to sifting through twitter to find animators? There has to be a better system than that! On Anim8 we’ve laid out plans to make an intuitive system that has a portfolio builder and a jobs board where companies and animators can have a dedicated area to communicate, collaborate, and even send and receive payment all in one experience.
Our ultimate “end goal” for this project is to be the best place to post, watch, and earn from animation. We want to solve some of these issues in hopes that someday animation can be a viable option to get into for beginners, intermediates, and professionals in the field. Of course it’s a huge undertaking and a lot of work, but we have the confidence and passion to make it a reality.
If you want to read more about the Anim8 team CLICK HERE!